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Sunday, December 7, 2008

The Influencers are dead. Or not.

The Influencers are dead. Or not. - Although I work in the office and a lot of work that makes me tired but still I make a blog Tech News World and still will update it for you because this is part of my hobby who likes the world of technology, especially about the gadget, now we will discuss first about The Influencers are dead. Or not. because it is the topic that you are now looking for, please refer to the information I provide in the guarantee for you,

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The Influencers are dead. Or not.

As we continue to sort through the results from Rubicon's recent research on Internet usage (link), we're finding interesting insights on how the web is developing. One insight is around the concept of Influencers.

When we first looked at the results of the survey, we thought they confirmed the Influencer idea. But after some more digging, our thinking has evolved. There are basically two schools of thought online about the influencing process. Some people say a small group of Influencers drive most consumer decisions. Others argue that the Influencer idea is a fantasy, and that ideas spread through society from random starting points, without a hierarchy.

The evidence from our research shows that both groups are wrong in important ways, especially when the web is taken into consideration. That has big implications for how companies market online, so we wrote about it. If you're interested in learning more, you can read the analysis on Rubicon's website here.



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